Content marketers are overworked and under performing

Last year, marketers spent $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn’t being used and social media is littered with failed attempts.


Over the past two-and-a-half years, content output has easily tripled, Yuksel says. From social to mobile to the Web, the digital world has served up a content-consumption smorgasbord. It’s no longer simply pushing a marketing message.

Yuksel says content marketing today is about participating in online conversations and hyper-personalizing content to regions and individuals. If all of this sounds labor intensive, you’re right.

How to become a Content Marketing Ninja

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7 Content Marketing Tips For When You Lack Time & Resources

Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.


People want to know your take on the article. If you just regurgitate what someone else has written, you miss the point of content curation.

That’s one of the nice things about the model. Each curated piece of content we share, we get to add our SME and insight into what the piece is and its value add.

Now that Google+ has added Collections to the platform, there are curators who can host their curated content on a Collection and share it freely to their loyal followers.

Social Media and SEO Collection

Marketing Automation for the SMB Collection

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Marketing Automation for Small Business

This Marketing Automation for Small Business is easy to use and fast to deploy.


This is an advanced Content Marketing Ninja Hack I’ve been using to drive targeted traffic to my Blog.

By following this routine, you can quickly find and curate quality content and share it with your target audience on multiple social networks.

You will need to have the following social media profiles, tools and apps in order to clone this content marketing routine.

Content Discovery Tools

Feedly RSS Reader Account Account
The Buffer App

Social Media Profiles

G+ Page

Except for Twitter, the Insight I add to my Scooped story will include a significant text narrative. I try to address the WiiFM factor vs. merely sharing content with no introduction as to what the article is about and the value add it contains. 

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