Content marketers are overworked and under performing

Last year, marketers spent $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn’t being used and social media is littered with failed attempts.

Source: snip.ly

Over the past two-and-a-half years, content output has easily tripled, Yuksel says. From social to mobile to the Web, the digital world has served up a content-consumption smorgasbord. It’s no longer simply pushing a marketing message.


Yuksel says content marketing today is about participating in online conversations and hyper-personalizing content to regions and individuals. If all of this sounds labor intensive, you’re right.


How to become a Content Marketing Ninja

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