Last year, marketers spent $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn’t being used and social media is littered with failed attempts.
Over the past two-and-a-half years, content output has easily tripled, Yuksel says. From social to mobile to the Web, the digital world has served up a content-consumption smorgasbord. It’s no longer simply pushing a marketing message.
Yuksel says content marketing today is about participating in online conversations and hyper-personalizing content to regions and individuals. If all of this sounds labor intensive, you’re right.