How to Write the In-Depth Articles that Google Loves

Hey Marketer, are you a lover of long-form content? In-depth reporting? Then you’ll love this statistic: Ten percent

Neil Ferree‘s insight:

In-Depth Article with proper schema mark-up could land your epic 2,000+ word long form article on Page 1 of Google for your targeted keyword phrase.

  • Personal Injury Law
  • Medical Malpractice Lawyer
  • 3D Printing Sales Opportunities
  • Any Targeted Longtail KW Phrase

Demian did a great job detailing how to write an in-depth article and how to implement solid schema mark-up to optimize your article.

I wrote the article How to Get Ranked on Page 1 of Google back in September 2010 and it still ranks on page 1 of Google organic and images and video for that longtail keyword phrase.

What’s Missing?

Authoring a 2,000 word in-depth article is no small feat and the new schema mark-up must be added to your onpage optimization model.

What’s missing from this How to Article is you should also include in your long-form articles; muliple types of media; such as

  • Audio
  • Video
  • Imagery
  • Top Socials
  • Wiki References

When you include these components to your content marketing mix, you get the added punch for having multple rich snippets with your name attached to multiple page 1 SERP’s like this so you can dominate page 1 search results for;


  • Web results
  • Image results 
  • Google Maps

I picked up this technique from Nick Kellet who runs

See on

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