Why Things Catch On, The Science of Why People Share | Social Media Examiner


Social media marketing podcast 48, in this episode Jonah Berger shares why people engage with word of mouth and why marketers should pay attention.

Neil Ferree‘s insight:

These 6 principles drive people to talk and share.

  • Social currency
  • Triggers
  • Emotion
  • Public
  • Practical value
  • Stories

These steps are based on psychology. It’s about being able to understand the motivation or the drivers that cause us to pass things on.

See on www.socialmediaexaminer.com

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