Dark Social: We Have the Whole History of the Web Wrong

The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.

Neil Ferree‘s insight:

Dark Social is Sharing under the Radar


I’m suspiscious of this “dark” number but you never know?

See on www.theatlantic.com

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s