How to Improve Your Rankings with Semantic Keyword Research | SEOmoz

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Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.


Here is some key points that I excerpted from the article intro:

“From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


Semantic search is technology that tries to determine what users mean when they type in a certain keyword.


In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.


Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:

– Higher click-through rate…

– Lower minimum bids…

– Higher quality score…



Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.


1) Using Google advanced search…

2) Semantic keyword research with bookmarking tags…

3) Building a semantic keyword cloud through social monitoring tools…

4) Optimizing semantic keywords around trends…

5) Gathering semantic keywords through social search…


Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!…”



Each element is analyzed with more information, examples and many tools.

Check out the full and interesting article here:


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