Why Google Has the Hammer To Make Businesses Use Google+ | Social Media Today

Via Scoop.itGoogle+ Project vs Facebook

If Plus gets any sort of real momentum among end-users – and I firmly believe it will – Google’s unique ability to finally tie search and social together in one package will force the hand of business, making Google + the place to be for interaction between companies and their customers. I’m not predicting the death of Facebook (or even Twitter), but smart companies will spend some time making sure they’re focused on how to BE social, and not how to DO social on a particular platform. Because eventually, the tools always change online.
Via socialmediatoday.com

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