Preventing Link-Based Penalties

With the changes Google has made in its algorithm the past couple of weeks, a lot of SEO experts I track have posted useful info on what to make of these changes and what you can do to endure your Google rankings don’t disappear over night.

One of the more insightful blog posts comes from SEOmoz. In this piece, Rand shows how to avoid being penalized by Google for suspicious linkage and having your rankings slip or completely disapparate as a result. He uses the example from the SEOptimise blog of What Happens When You Build 10,00 Dodgy Links to a New Domain in 24 hours. Hint: if you do own the aforementioned domain, you may want to reconsider your users’ needs – for at least a couple of reasons.

Watch this video and you will learn what not to do when it comes to getting links that could hurt your SERP.

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