What your age says about how you use the Web

More than 25 percent of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.

Sourced through Scoop.it from: thenextweb.com

When it comes to which device each generation uses to consume content, computers are still king. The most popular device for each generation is a laptop – at least 35 percent of each generation shares this preference – followed by desktops.

How to Optimize Your Pins for the Smart Feed

Have you heard about the Pinterest smart feed and how it impacts your exposure? This article explains how to use the changes to your advantage.

Sourced through Scoop.it from: snip.ly

Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. Unlike the days when Pins were rendered using the LIFO (last in first out) routine, now the quality of a Pin determines when and where you Pin shows up.

How to Calculate Your Content Curation ROI

To calculate content curation ROI, all you need to do is to tally up what it took to do the marketing, and then what you got out of it. The first part of that is to figure out how long it took you to do your work.

Sourced through Scoop.it from: snip.ly

To calculate content curation ROI, all you need to do is to tally up what it took to do the marketing, and then what you got out of it. The first part of that is to figure out how long it took you to do your work.


Usually that breaks out like this:

  • Find great content to share
  • Format that content for sharing
  • Schedule Updates for that content
  • Analyze your results

Content marketers are overworked and under performing

Last year, marketers spent $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn’t being used and social media is littered with failed attempts.

Source: snip.ly

Over the past two-and-a-half years, content output has easily tripled, Yuksel says. From social to mobile to the Web, the digital world has served up a content-consumption smorgasbord. It’s no longer simply pushing a marketing message.


Yuksel says content marketing today is about participating in online conversations and hyper-personalizing content to regions and individuals. If all of this sounds labor intensive, you’re right.


How to become a Content Marketing Ninja

See on Scoop.itGoogle Plus and Social SEO

7 Content Marketing Tips For When You Lack Time & Resources

Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.

Source: snip.ly

People want to know your take on the article. If you just regurgitate what someone else has written, you miss the point of content curation.


That’s one of the nice things about the Scoop.it model. Each curated piece of content we share, we get to add our SME and insight into what the piece is and its value add.


Now that Google+ has added Collections to the platform, there are curators who can host their curated content on a Collection and share it freely to their loyal followers.


Social Media and SEO Collection


Marketing Automation for the SMB Collection

See on Scoop.itGoogle Plus and Social SEO